Columbia
Columbia’s release of their new jacket, the Omni-Heat Infinity took a fresh approach to outdoor wear with a gold lining and heat reflective technology. In collaboration with Matador Network, Wade and his team came up with a unique commercial concept to test the new jacket in off-the-wall ridiculous extreme cold challenges. This is The Gold vs Cold Challenge.
Go RVing
2020 created a huge new surge in RV camping and first timers looking how to find a good camp spot. Go RVing with Outside Magazine partnered with Wade Holland and Abby Wren to create a 3-part travel series helping give tips and tricks with finding campsite, how to tow an RV, and what to bring on your adventure.
Yellowstone Country Tourism
The Legends of Yellowstone
In conjunction with Yellowstone Country Tourism, Wade Holland Media launched the Legends of Yellowstone campaign during FY20 to showcase the region’s rich and culturally-significant skiing history. The campaign served as a terrific way to educate visitors on the backstory behind one of the top draws to the region during the winter months as Bridger Bowl, Red Lodge Mountain and Big Sky Resort are three of Montana’s four largest ski areas.
The Series
*Emmy Nominated
*In-Flight Media for United Airlines
*National Dine-In Movie Theaters (Dallas, Houston, San Diego, Atlanta)
*1,499,305 impressions
* 75,229 unique visitors to the Legends of Yellowstone page
Matador Network / Visit Scotland
Not Your Grandfather's Scotland
When wildman Wade Holland went back to the home of his ancestors in Scotland, his mission was to experience what the land of his great-great-great grandfather had to offer. The national tourism organization teamed up with travel website, Matador Network and US creator Wade Holland to encourage visitors with Scottish heritage to visit Scotland and feel that ancestral connection through their experiences. The new social media video entitled Not Your Grandfather’s Scotland, hosted by ‘wild travel dude’ Holland, showcases a modern and innovative Scotland to the millennial market in the US.
Matador Network / Travel Nevada
Dadventures: The origin story
Skier, wakeboarder, and all around adventure madman Wade Holland learned from the best, his dad. So when it came time for Wade’s latest trek through the Wild West, he decided to take his dad up on a little old school versus new school excursion they call Dadventures. Partnering with Matador Network and Travel Nevada, the campaign generated over 500,000 views.