Fruita Fat Tire Festival was radical. This homegrown event celebrates the LOVE for badass mountain biking and the passionate community behind it! Fruita is a wild little Colorado town and is definitely underrated when it comes to mountain biking hot spots. It is easily one of the best spots to shred dirt in the country and has hundreds if not thousands of miles of trails right in its backyard. Moab usually gets the attention, but these guys deserve it more. Every year they have an event that brings together some of the best bike brands for people to demo, amazing beer, funky music, and all walks of people excited to be living life! This year we worked with the City of Fruita to highlight this authentically unique community and showcase the deep love for mountain biking that consumes the area.